VOYAGER PRODUCT LINE
The Night Rider Electric Scooter represented a rebranding endeavor aimed at Voyager's array of electric scooters, bikes, and skateboards. This redesign was sparked by retailer demands for a fresh branding perspective for the Voyager product range. The branding and design were strategically conceived to distinguish the products from their counterparts on retail shelves, ultimately bolstering sales performance.
Throughout the complete design lifecycle, I was deeply involved with Voyager, spanning from the inception of initial concepts to their development and eventual final production. As the lead designer, I maintained direct collaboration with both the sales team and the client, ensuring a seamless execution of the project's vision.
Throughout the complete design lifecycle, I was deeply involved with Voyager, spanning from the inception of initial concepts to their development and eventual final production. As the lead designer, I maintained direct collaboration with both the sales team and the client, ensuring a seamless execution of the project's vision.