NEW ORDER REDESIGN
Following the success of the initial product launch, the decision was made to embark on a redesign for Muze, driven by the impressive sales from its initial release and the enthusiastic response garnered from potential buyers during its presentation at CES 2019.
Both our Sales team and discerning buyers expressed a desire to infuse more vibrancy into the packaging and to introduce UV coating onto a patterned backdrop. This prompted Muze to undergo a subsequent concept development phase, aimed at revitalizing the packaging's visual aesthetics and structural framework. The revamped version of Muze made its reappearance at CES 2020, resulting in a notable surge in new product orders.
Moreover, the updated Muze line encompassed a broader array of offerings, introducing a spectrum of colored products to further amplify its diversity. The line saw an expansion in the total count of packages, reaching approximately 200+ variants at that juncture.
Both our Sales team and discerning buyers expressed a desire to infuse more vibrancy into the packaging and to introduce UV coating onto a patterned backdrop. This prompted Muze to undergo a subsequent concept development phase, aimed at revitalizing the packaging's visual aesthetics and structural framework. The revamped version of Muze made its reappearance at CES 2020, resulting in a notable surge in new product orders.
Moreover, the updated Muze line encompassed a broader array of offerings, introducing a spectrum of colored products to further amplify its diversity. The line saw an expansion in the total count of packages, reaching approximately 200+ variants at that juncture.
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MUZE PRODUCT LINE
As the lead graphic designer, I steered the creation of Muze, an innovative product line encompassing headphones, earbuds, and speakers that are retailed globally through major outlets. This collection of audio products constitutes an expanded range, harmoniously integrating design elements from other product lines, including Gomovi and PWRFL, both falling under the purview of Vivitar—a brand associated with Sakar International.
My involvement with Muze extended throughout the comprehensive design journey, spanning from the inception of initial concepts to their meticulous development and eventual final production. I took charge of crafting packaging for over 50 diverse products, along with curating product and lifestyle imagery to be featured on the packaging itself. I meticulously edited and refined all product and lifestyle images, in addition to capturing a myriad of product shots for the entire line.
Following my close collaboration with the Marketing, Sales, and Creative Director teams, a strategic decision was made to extend the layout and style of Muze packaging to other akin product lines, with a particular emphasis on offerings within the realms of Travel and Technology.
My involvement with Muze extended throughout the comprehensive design journey, spanning from the inception of initial concepts to their meticulous development and eventual final production. I took charge of crafting packaging for over 50 diverse products, along with curating product and lifestyle imagery to be featured on the packaging itself. I meticulously edited and refined all product and lifestyle images, in addition to capturing a myriad of product shots for the entire line.
Following my close collaboration with the Marketing, Sales, and Creative Director teams, a strategic decision was made to extend the layout and style of Muze packaging to other akin product lines, with a particular emphasis on offerings within the realms of Travel and Technology.
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LOGO DEVELOPMENT
The initial logo request centered around depicting a connection to audio. As the brand's evolution unfolded from the initial concepts I crafted, a decision was made to adopt a more streamlined watermark, serving as a harmonious addition to the striking backgrounds and vibrant hues featured on the packaging.
EARLY CONCEPTS
I contributed to the creation of preliminary designs rooted in the concept of developing three distinct product lines: audio, travel, and charging. These concepts were derived from existing names and designs, aiming to be seamlessly integrated into a fresh packaging aesthetic.
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