Castan Auryn is an Irish whiskey branding concept. The concept goal was to develop branding that relayed the heritage and spirit of the company through its design. The whisky branding was intended to create a connection with consumers through the multiple story elements surrounding the bottle.
Every aspect of the packaging and labeling has a purpose to interest consumers to intentionally inspect the product. From there, the stories and branding were intended to spark a connection to the company and people behind the product. These consumer experiences through the branding supports future brand recognition and creates a more premium experience than what competitors may offer.
Every aspect of the packaging and labeling has a purpose to interest consumers to intentionally inspect the product. From there, the stories and branding were intended to spark a connection to the company and people behind the product. These consumer experiences through the branding supports future brand recognition and creates a more premium experience than what competitors may offer.
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